James, our friend and partner in Found by James, will collaborate with Dutch Design Award nominee Rop van Mierlo on a very special project. Teaser and more info here.

Plus read James’ interview with Rop van Mierlo about the things that inspire him, his thoughts about the DDA 2011 nomination, his future plans and his dreams.


Coming Sunday, September 11th, the premiere of Orde van de Dag will take place in the Stadsschouwburg Utrecht. In this innovative theater concept Oscar Kocken & Greg Nottrot will focus on the other side of the news, supported by a variable group of interesting guest actors, writers and musicians. In the first show people like Ronald Giphart, Jibbe Willems and Nadja Hüpscher will help them out and make it a special evening. Get your tickets here!

We developed the visual identity, campaign, website and decor for Orde van de Dag. The above animation is a preview of the main decor piece of the theater show, the Orde van de Dag ‘logo table’.

photo by Willem Popelier


Recently we have been working on the concept for a webshop, that will be launched in 2012. Truly Yours focuses on the Dutch market and will sell bags, shoes and accessories of international contemporary designer brands.

We started from the original idea of the founder and combined it with an analysis of the current online shopping market in high-end fashion, both in The Netherlands and abroad. From this, we extracted the USP’s of the initiative and created a name that touched all of its distinctive features.

Together with a graphic designer we fine-tuned our logo sketches, worked on the visual identity of Truly Yours and the look&feel of the webshop. In this phase we have also suggested a campaign concept for the brand.

Up to the launch, there is only temporary homepage, but you can stay updated about Truly Yours and its activities via Facebook & Twitter.


For the innovative theatre concept Orde van de Dag we are responsible for the visual identity, website, campaign and decor. The monthly show premieres on September 11th 2011. Initiators Oscar Kocken en Greg Nottrot have connected an interesting group of actors, writers and directors to their initiative. In variable line-ups they will focus on the other side of the news at the Stadsschouwburg Utrecht.

We have just finished the Orde van de Dag website, together with Iksi. The website follows the initial concept and enables Oscar, Greg and the participants to playfully react on the news towards and in between the performances, and to publish highlights of the shows afterwards. Visitors of the website are invited to comment on the topics as well. You can also follow Orde van de Dag on Facebook and Twitter!


Last week the Summer ‘12 collections of Scotch Shrunk & Scotch R’Belle were presented at the Pitti Bimbo fair in Florence. Both were very well received by the international crowd of agents, buyers and press. We are proud to have also contributed to this success.


Later this year a new book from Anneloes van Gaalen (Never Sleep With The Director) will be released by BIS Publishers. Our project The Book Was Better will be published in the book. BIS Publishers just presented a new catalogue to preview their up-and-coming titles for 2011/2012. And we are on the cover of the catalogue! In the introductory note BIS publisher Rudolf van Wezel makes gripping connections between our image and the content of the catalogue. Read it here (PDF 120KB).


I Was There is the project we did for the Paradiso Phone Expo. Last week the Paradiso Phone Expo was presented in the Temporary Stedelijk Museum in Amsterdam during the Move It event. Ofcourse we were very happy with this.

Tonight the art event Palais Paradiso will take place in Paradiso. Especially for this event we’ve done a collaboration with the artist Dadara. Dadara will present his Exchanghibition Bank project during Palais Paradiso and the artwork he has made for I Was There is related to his project. This unique souvenir will be available for download during the event in the Paradiso building (via QR code) and on the Phone Expo website.

Besides these events Incl. is working, together with Philip Vincent Fokker, on a follow up of the I Was There project. We’ll keep you updated.


Woes was asked to be a guest curator on smileinyourface.com. He tells about Incl. and the people that inspire him; artists like John Körmeling, Thomas Widdershoven, Francis Alÿs, Gabriel Orozco, Jonathan Meese, Kraftwerk and Ai Weiwei. Read the article here.


Tomorrow sometimeStudio will open in Le Marais, Paris. This store / gallery / magazine aims to bring music, art and design together. We were invited to participate in the first exhibition with two of our works.

Originally the Give Take boomerang was created for the exhibition Mail Art Show (USA, 2007), while the briefing was ‘A message to yourself’. The Springplank / Springboard we created for the 10-year anniversary of WonderWood, a gallery and design shop specialized in woodwork, located in Amsterdam.

Read more

If you are in Paris this weekend, we would suggest to visit the opening, since also all other the contemporary art galleries in the street are organizing events. The address is sometimeStudio, 26 rue Saint-Claude (Le Marais).


We are very proud that Found by James has been selected for the SAY 100!

With this initiative Say Media, a media company from New York, aims to ‘highlight authentic and knowledgeable online voices that create engaging content, drive conversation and shape opinion’. For the list they partnered with 10 experts to curate a list of the top 100 voices online.

On the subject of design Swiss Miss picked Found by James as one her 10 favourite design-influencers. That’s a big compliment for James and we are happy to have contributed to this!