BUT THE BOOK WAS BETTER
BUT THE BOOK WAS BETTER
projects
March traditionally is the month of the Oscars and the yearly Ball of Books (Boekenbal).
Two worlds that are connected on the one hand, since both books and films are cultural products that tell a story. On the other hand, however, these worlds compete with each other. When a book is adapted for the screen, one can wait for the review that states the book was better than the film. This is a much heard cliché and March was the ultimate month to motivate the public to consider this cliché. 120 posters were printed and I visited all publishers, book stores and cultural institutions. The literary world embraced my project. In many different book stores the poster was used for a thematically display (see photos below).
EYE Film Institute Netherlands adopted the poster in their collection.
Project & Concept: Woes van Haaften
Illustration: Ferry Bertholet
Screenprint: Kees Maas
Size: 50 x 70 cm
Colors: Gold & Black
Thanks to SSP & Femke Essink
Poster at Godfried Boekhandel, Amsterdam.
At Minerva Boekhandel, Amsterdam.
Posters at American Book Center
Bookshop Van Rossum placed the Oscar poster in their window display. The poster was a tool for them to display filmed books.
Bookshop Het Martyrium also used the poster to display filmed books.
The poster at internatinal booksellers Nijhof & Lee.
The poster in the Pegasus window.
The poster at OBA (library in Amsterdam).
In the window of bookshop Premsela.
In the bookshop Zwart Op Wit.
At Boekhandel Mulder
At 290 Square Meters
At The Frozen Fountain
At Wonderwood
At Concerto Amsterdam
At Cortina Papier
Maar Het Boek Was Beter postcards
Oscar campaign in Het Parool.