Recently we have been working on the concept for a webshop, that will be launched in 2012. Truly Yours focuses on the Dutch market and will sell bags, shoes and accessories of international contemporary designer brands.
We started from the original idea of the founder and combined it with an analysis of the current online shopping market in high-end fashion, both in The Netherlands and abroad. From this, we extracted the USP’s of the initiative and created a name that touched all of its distinctive features.
Together with a graphic designer we fine-tuned our logo sketches, worked on the visual identity of Truly Yours and the look&feel of the webshop. In this phase we have also suggested a campaign concept for the brand.
For the innovative theatre concept Orde van de Dag we are responsible for the visual identity, website, campaign and decor. The monthly show premieres on September 11th 2011. Initiators Oscar Kocken en Greg Nottrot have connected an interesting group of actors, writers and directors to their initiative. In variable line-ups they will focus on the other side of the news at the Stadsschouwburg Utrecht.
We have just finished the Orde van de Dag website, together with Iksi. The website follows the initial concept and enables Oscar, Greg and the participants to playfully react on the news towards and in between the performances, and to publish highlights of the shows afterwards. Visitors of the website are invited to comment on the topics as well. You can also follow Orde van de Dag on Facebook and Twitter!
Last week the Summer ‘12 collections of Scotch Shrunk & Scotch R’Belle were presented at the Pitti Bimbo fair in Florence. Both were very well received by the international crowd of agents, buyers and press. We are proud to have also contributed to this success.
Later this year a new book from Anneloes van Gaalen (Never Sleep With The Director) will be released by BIS Publishers. Our project The Book Was Better will be published in the book. BIS Publishers just presented a new catalogue to preview their up-and-coming titles for 2011/2012. And we are on the cover of the catalogue! In the introductory note BIS publisher Rudolf van Wezel makes gripping connections between our image and the content of the catalogue. Read it here (PDF 120KB).
I Was There is the project we did for the Paradiso Phone Expo. Last week the Paradiso Phone Expo was presented in the Temporary Stedelijk Museum in Amsterdam during the Move It event. Ofcourse we were very happy with this.
Tonight the art event Palais Paradiso will take place in Paradiso. Especially for this event we’ve done a collaboration with the artist Dadara. Dadara will present his Exchanghibition Bank project during Palais Paradiso and the artwork he has made for I Was There is related to his project. This unique souvenir will be available for download during the event in the Paradiso building (via QR code) and on the Phone Expo website.
Besides these events Incl. is working, together with Philip Vincent Fokker, on a follow up of the I Was There project. We’ll keep you updated.
Woes was asked to be a guest curator on smileinyourface.com. He tells about Incl. and the people that inspire him; artists like John Körmeling, Thomas Widdershoven, Francis Alÿs, Gabriel Orozco, Jonathan Meese, Kraftwerk and Ai Weiwei. Read the article here.
Tomorrow sometimeStudio will open in Le Marais, Paris. This store / gallery / magazine aims to bring music, art and design together. We were invited to participate in the first exhibition with two of our works.
Originally the Give Take boomerang was created for the exhibition Mail Art Show (USA, 2007), while the briefing was ‘A message to yourself’. The Springplank / Springboard we created for the 10-year anniversary of WonderWood, a gallery and design shop specialized in woodwork, located in Amsterdam.
If you are in Paris this weekend, we would suggest to visit the opening, since also all other the contemporary art galleries in the street are organizing events. The address is sometimeStudio, 26 rue Saint-Claude (Le Marais).
With this initiative Say Media, a media company from New York, aims to ‘highlight authentic and knowledgeable online voices that create engaging content, drive conversation and shape opinion’. For the list they partnered with 10 experts to curate a list of the top 100 voices online.
In Esquire Magazine of March 2011 Found by James is highlighted in the Style 100 list. Read it here (PDF 1,1MB).
Today we launched our website in a personal way. We delivered a Valentine’s package to a selection of friends, collaborators and (potential) clients. Each box contained a beautiful red rose and a suggestive note. The boxes were delivered by guys in tuxedos wearing special-care white gloves. So far the feedback has been very positive. And we were informed that interesting situations arose, because of the Valentine’s connotation…
We really would like to thank Iksi for developing this website. Again it has been a pleasure to work with you! Cathalijne Gietman has been a great help with copywriting. Boris Nihom & Bas de Boer, we highly appreciate your feedback during the start-up. And thanks to the people who supported us with the Valentine’s Launch: Alexander Brussee / Brussee Bloemen Import, Sermed & Anniek / Van Dijk Art, Erik / Bringo, Lars Onel, Denzel von Deira and Joost van Haaften.